August 1, 2005 Volume 3: Issue 11

"Self Published Authors" Bi-Monthly Newsletter
Helping self-published authors promote and market their books
and share information and resources.

August 1, 2005 Volume 3: Issue 11
Dan Shaurette
editor@selfpublishedauthors.com
http://www.selfpublishedauthors.com

By Subscription Only! You are receiving this newsletter
because you requested a subscription. Unsubscribe instructions
are at the end of this newsletter.

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IN THIS ISSUE
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1. Editor's Notebook
2. Newsletter Submission Guidelines
3. Feature Article by Judy Cullins
4. Resource Links
5. Guest Article By Leeza Hernandez-Stelzer
6. FREE Services, Products, Downloads
7. Publicity Article By Leeza Hernandez-Stelzer
8. Press Release
9. Promotion Article by Francine Silverman
10. Classes & Workshops
11. Commentary Article by Gerri D Smith
12. Classified Ads - *NEW AD*
13. Subscribe/Unsubscribe Information

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1: EDITOR'S NOTEBOOK
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Welcome to the August 2005 newsletter for
SelfPublishedAuthors.com. For those of you who are new to the
subscription, I hope you will enjoy the issue. Thank you for
visiting the website and subscribing to our list.

To the regulars out there, thanks for joining us for another
issue. This month we have FIVE exceptional articles, as well as
another batch of resource links. This issue brings to conclusion
the excellent BOOKS BY DESIGN series by Leeza Hernandez-Stelzer.
Thanks again Leeza for the wonderful articles.

There's also a very interesting Ad Space Opportunity that many
of you may want to check out. An author from Colorado will be
giving away copies of his book at the Colorado Stae Fair and
plans to include a 24-page color glossy book catalog with each
book. He's asking only $50 US to place an ad for your book
within this catalog. The DEADLINE IS August 10th! See the
classified ads section for more information.

If you have questions, comments, suggestions, or if you’d like
to contribute, be interviewed, add an event or have a request,
please reply to this email, or drop a line to me at:
editor@selfpublishedauthors.com

Thanks for reading and enjoy the issue!

Dan Shaurette
editor@selfpublishedauthors.com
http://www.Shaurette.net

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2: NEWSLETTER SUBMISSION GUIDELINES
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The newsletter for SelfPublishedAuthors.com is here to provide a
resource for all authors. Obviously, we want to help you
succeed in your writing, self-publishing efforts, and self-
promotion. I have received a few requests from fellow authors
asking what they can do to promote their books in the
newsletter.

I am always happy to help promote an author and their works in
the newsletter. That's what we're here for. That being said,
the best I can do is one of the following.

If you are interested in writing an article about your
experiences as a self-published author, I would be more than
happy to consider it for publication. If I publish the article,
I will give you space for a signature box that you could use to
promote yourself and your book.

If you would like to send me an ARC copy of your book, eBook
format preferred, I would be happy to review it and interview
you. The interview would most likely be what gets published in
the newsletter, but reviews of recommended books may also be
published. Please note, I have already been presented with some
works to read, so please query me first before sending your
books. I'd rather return a book than form a slush pile.

If you have a book signing coming up, we do try to list those
when they are timely. Remember our newsletter is published in
December, February, April, June, August, and October. If you
host a class or workshop, or have a website that promotes a
writer's resource, please let us know about it. All links about
such events are provided free of charge. Your name, location,
dates, and contact information will be presented.

If instead you are just interested in placing an advertisement
in the newsletter for your book or website, you can read about
the rates on the website at
http://www.selfpublishedauthors.com/advertise.html -- they are
very fair (only $6 per newsletter issue for a five line ad.)
Advertising requests sent to me, however, will be forwarded on
to Christina Wheeler (contact@selfpublishedauthors.com), the
website and newsletter owner.

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3: FEATURE ARTICLE By Judy Cullins
Nine Hot-Selling Points to Bring More Print and eBook Sales
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Whether you write a print or an eBook, consider that when you
know the "Essential Nine Hot-Selling Points" you will write a
more focused, easy to read book, giving your potential readers
the answers they seek.

Why write an eBook?

You want ongoing, lifelong streams of income. You want to raise
your credibility and trust ratings with clients or customers,
and get your message out so the world can be a better place.

Yet, you want to spend only a little time on it. (Would you be
willing to spend 4 hours a week?) You want to get it out fast
(Would 4-6 weeks be OK?) You want to market Online at a low-cost
investment. And, for some of you, you are ready to be innovative
and even take a small risk to get your eBook read by millions,
rather than hundreds!

Where are You Now?

You have the idea for your eBook; you have a lot of ideas!
Take a moment and decide which one you are most passionate about
now and will be for the next year or so. Focus on one great
idea, and then add others you know your Online audience will
buy. Wherever you are, you want to know what is the next step.

Always remember you can write your print and eBook at the same
time. These tips refer to both publishing ways. Remember you can
sell print or eBooks Online and offline.

You have your eBook well on its way, but aren't finished. You
need advice on how to get it done, what's needed to publish
(not much!), and how to distribute it to attract Online or
toll-free telephone sales.

Who Should Write and Self-Publish an eBook?

- If you are ready to invest a little to reap a great deal.
- If you are a businessperson who wants to serve a wider
community.
- If you are willing to move much faster than traditional
publishing
- If you want to create active, ongoing sources of income.

One method to help make your eBook successful is to know and
apply the essential "Nine Hot-Selling Points" excerpted from
"How to Write your eBook or Other Short Book--Fast!"

Nine Things to do Before Writing Your eBook

Every part of your book can be a sales tool. Include the below
tips, and you'll sell more books than you ever dreamed of.

1. Write for your one preferred audience. Not everyone wants
your book. Find out what audience wants/needs your book? What
problems does your book solve for them? Create an audience
profile and keep your audience's picture in front of you as you
write. Ask yourself, is my topic narrow enough? The Chicken Soup
For The Teenager, For The Prisoner, and other specific groups
sold far more copies than the original Chicken Soup.

2. Write a sizzling book title including benefits. You have
eight to ten seconds to hook your potential buyer. While an
eBook cover doesn't need fancy graphics you will want to create
one that can be printed both in color and black and white.
It must be easy to see and read. Include a benefit or two in
your title and cover to compel your audience to buy.

3. Write a thirty-second "tell and sell." You only have a few
seconds to impress your potential buyer. Include your title, a
few benefits, and the audience. Use sound bites to grab
attention. "Write, Finish, and Publish your eBook Fast to Pull
Online Sales" shows professionals how to shortcut each step of
writing, publishing, and promoting a saleable short eBook.

Include a sound bite that grabs attention. Compare your book
to a successful one such as "Passion at Any Age" is the
"Artist's Way" for seniors.

4. Write your sales letter/back cover rough draft before you
write your book. This guides you to deliver on your promises
within the chapters. In it, include the benefits your potential
buyers want. Include compelling headlines, other ad copy,
benefits, testimonials, and a small blurb about you, the author.
If your potential buyers like it, they will buy on the spot.

5. Write your Table of Contents (TOC). As you choose chapter
topics, create a chapter title that hooks your reader. Instead
of "Get the Support you Need," I chose "Passionate Support" for
the book on passion. Include a short blurb after the title what
benefits the reader will get. When people read your TOC they
will see what really hooks them.

6. Write a list of your book's benefits. Without knowing these
as your write your book, it won't answer your potential buyers'
questions about your topic. Benefits show the value of your
products. They solve your particular audience's problem! They
show your clients and customers outcomes they will gain after
they read your book. Some common benefits include: more money,
less trouble, more time, less stress, desirable relationships,
less drama and trauma, more zest and energy, and less fatigue.

7. Write your eBook's introduction. Start it with a hook, just
like your chapter beginnings. Involve your audience right away
with a question or comment that includes where they are now.
Include the problem your audience has, why you wrote the book,
and its purpose. In a few paragraphs, include more specific
benefits, and how you will present it (format). Keep it under a
page. Your introduction will help you write your Web and email
sales letter. Think of it as a mini sales letter.

8. Create a table of contents. Each chapter should have a name,
preferably a catchy one. If your reader can't understand the
chapter title, then annotate it. Add some benefits or a sub
title. In my first chapter called "Why Write an eBook?" I added
this partial list of benefits: Ongoing lifelong multiple streams
of income, credibility as the expert, products sell easily
online, buyers are more targeted and hence you create more
profit.

9. Reach out to opinion molders. After an initial contact of
asking for feedback, resend them the same chapter and the table
of contents of your book. Ask for a testimonial then. These
influential contacts' testimonials will help promote your eBook
Online. You'll want to include five or more in your book sales
letter for your Web site or email promotion campaign.

Design every part of your eBook to be a sales tool. This beacon
brings out your best: writing a compelling, understandable, and
enjoyable book that millions of Online and offline buyers will
want.

Judy Cullins: 20-year author, speaker, book coach
Helps you manifest your book and web dreams
eBk: "Create your Web Site with Marketing Pizzazz"
FREE "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com/opt-in.shtml - mailto:Judy@bookcoaching.com
Orders: 866/200-9743 -- Ph: 619/466-0622

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4: RESOURCE LINKS
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THE SECRETS: E-Zine and FREE PodCast by Michael A. Stackpole
THE SECRETS is published by writers for writers. Written and
edited by NY Times Bestselling author Michael A. Stackpole,
each bi-weekly issue is full of vital information about how to
succeed with a writing career. Download a FREE sample issue at:
http://www.stormwolf.com/thesecrets/tss00.pdf
You can also listen to the FREE PodCast audio companion at:
http://www.stormwolf.com/thesecrets/podcasts
A 25-issue subscription is $25.00 US.
http://www.stormwolf.com/thesecrets/

WRITINGCORNER.COM: Online resource for readers and authors.
They provide a vast array of informative articles on the writing
process, along with profiles of authors. They have information
on contests, market news, as well as a great how-to section
called Tips and Tricks. They also offer affordable Web presence
and a one-stop shop for fans and fellow writers.
http://www.writingcorner.com

NOTWRITING.COM: Resources for the procrastinating writer.
"Stuff one does when he should be writing."
Humorously eases the nagging guilt from procrastinating.
http://www.notwriting.com

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5: GUEST ARTICLE By Leeza Hernandez-Stelzer
BOOKS BY DESIGN - PART III
Design Jargon, finally it all makes sense!
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In the first two parts of the BOOKS BY DESIGN series, you read
about how to approach a designer and some of the obstacles you
might expect to come across during the process of taking your
manuscript to finished product, once you and your artist have
a contract.

But as you continue to work on your project you keep hearing
this phrase and that phrase. And as you do, you might wonder to
yourself ... "d-p-what?"

Having a basic understanding of some of the terms that designers
- or printers - use can help save the headache of having to keep
asking questions, and more importantly, time during your
enterprise.

The majority of issues seem to crop up when dealing with
photography. Some authors are savvy about the format they need
to provide their photos in for reproduction but more often
than not, authors need a helping hand.

In this age of digital photography, a writer needs to be aware
of optimizing her photos, if she wishes for them to be used in
her book. By understanding and formatting (preparing) an image
in the correct manner, she can help eliminate problems right
from the start.

Resolution ~ Resolution is what determines the quality of a
photo. The higher the number, the better the quality.

dpi ~ Dots per inch, or pixels per inch. Dots per inch relate to
resolution. The more dots per square inch of an image, the
sharper the image is, therefore the better the quality.

Typically, photos and illustrations that are used in books are
printed at 300 dpi (300 dots per inch). Printers like photos to
be provided at a resolution of 300 dpi or higher.

Photos used on Web sites only need to be 72dpi because they can
be displayed well enough that quality still looks good - think
about a computer monitor's resolution. Plus, if a photo contains
only 72 pixels of digital data instead of 300, the image is
using less memory, so it doesn't slow down your machine either.

Trouble shooting
The one thing to remember when dealing with images for the Web
versus print, is that you can change a 300 dpi photo to 72 dpi
to use online and not lose quality, but you cannot do the
reverse for print.

Example:
Imagine you have a very lovely photo stored on your digital
camera that you want to use as your bio photo on your "About the
Author" page in your book. It was taken from a small distance
but you only want to use the head and shoulders as a close up
for the bio. You transfer the photo to your computer. The
resolution function on your camera was set at 'low' (possibly
72dpi). You crop your head and shoulders from a 4 x 6 inch image
and it becomes say, a 1.5 x 2 inch sized file. That's an
acceptable measurement to put on your bio page but wait, it
needs to be 300dpi. You change the resolution setting of your
image to 300 dpi - and this is where the problem occurs - the
image is now only 0.36 x 0.48 inches.

Clearly that's too small, and your head will look like a pea on
the page, so you enlarge it to make it 1.5 x 2 inches again, but
what happens? The photo is ... well ... fuzzy (fragmented, or
pixilated). This means quality is poor and therefore cannot be
used for your book. What happened was, there wasn't enough
digital data in the photo to make it bigger and still look good.

Still confused?
Imagine a 3-inch square tray is filled with 72 marbles. They
fill the tray and look perfect, all lined up in neat rows so
they can't move around. Now take the 72 marbles and put them in
a 10-inch tray. The marbles don't fill the space and are rolling
around. The image before you is no longer perfect - instead it
is broken up - it's fragmented. In order for you to make the
tray full and line up the marbles neatly again, you have to add
more marbles. In fact, you need 300 marbles in total to make it
look perfect!

Remember
Always check your camera settings and make sure they are set to
the highest possible resolution before taking pictures if you
intend on using them in your book. You won't be able to store as
many photos on the memory card, but you will have the best
quality photos possible.

Saving
Now, we're not talking investments plans here! Another problem
that occurs when sending photos via e-mail is file formatting.
Typically, it is easier to attach a jpeg to your e-mail because
it compresses the file which makes it easier to send. Plus, if
you are working on a PC and your designer uses an Apple Mac, he
will be able to open it up in a different software application.

JPEG (.jpg) (pronounced JAY-peg)
Means: Joint Photographic Experts Group
Saving a high-quality image as a jpeg, means it has been
compressed in order to reduce a file size in terms of memory.
This makes sending images via the internet easier and quicker,
as well as downloads and Web site image display.

The designer can then take care of saving the image in the
correct way that has been specified by the printer, ready
for output (printing).

If your image looks a bit dark, or the color is not quite right,
do not concern yourself with this at all. Designers and printers
work with retouch specialists to ensure the photo has been toned
appropriately. What you do need to do, is check with your artist
if she provides a retouching service and if so, are there any
extra fees involved.

If you have multiple images and set them at the correct
resolution but are having difficulty e-mailing the files because
they are so large, store (burn) them onto a CD and send via
certified mail to the designer. This is advised anyway, merely
as a precaution. What if your system crashes during the time you
are transferring your beautiful photos and you don't have a back
up? It happens, so be prepared.

If you are having your bio photo taken professionally, the
easiest thing to do is give your photographer contact details to
the designer and let them take care of the technical stuff.
It will give you a break from worrying and allow you a chance to
work on something else, like book promotion!

Some other terms that a designer might mention about the design
of your book:

Layout ~ The design of the pages. Also can be described as
interior, pagination and spreads.

Typography ~ The treatment of lettering which includes use of
fonts also known as typefaces, type, or face. You may hear this
mentioned when talking about the title treatment on the cover.

Serif and sans serif ~ These are the two basic forms of
typefaces. Serif basically refers to the little accents that
you see on letters (characters). They look like little curved
strokes. Typefaces (fonts) considered as serif faces include:
Garamond, Times and Baskerville. Sans serif means without the
accents. Fonts such as Helvetica, Universe and Franklin Gothic
are considered sans serif.

Color
RGB ~ Red, Green, Blue is the color mode used for photos online,
or when saving jpegs to send via e-mail or use digitally.
CMYK ~ Cyan, magenta, yellow and key (black) are the four
separations used in the printing process. The designer or photo
retouch technician will make the conversion once you have sent
the image.

There will be other terms that you hear, that may not make
sense, and if so, all you have to do is ask. A designer should
be willing to explain what it all means and should not take for
granted that you automatically know. The ones mentioned above
are probably the most common instances of confusion or
misunderstanding.

Paying attention to the finer details help your book be the very
best it can be. It will show you are professional and take your
work seriously, believe it or not, the better the quality -
just like content - the better the chance of added book sales.

Leeza Hernandez-Stelzer is Creative Director of Conker Tree
Design, Graphics and Illustration and works primarily with
self-publishing authors to help them make the most of their
book. You can reach her at (908) 392-2337 or e-mail her at
leeza@conkertree.com or visit www.conkertree.com

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6: FREE SERVICES, PRODUCTS, DOWNLOADS
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LULU.COM: FREE POD Service for books, e-books, music, and more.
Lulu.com provides on-demand publishing of digital content,
including books, e-books, music, images, custom calendars,
software and multimedia. Books sold through Lulu can be bought
as perfect or spiral bound paperback books delivered direct.
Publishing through Lulu is FREE! You set the cost.
There are no set-up fees or minimum orders. Lulu earns a 20%
commission on each transaction. You make 80% royalty!
Want to sell on Amazon.com or BN.com, Lulu offers affordable
ISBN assignment and order fulfillment.
http://www.LuLu.com

RESOURCE CENTER AT SELFPUBLISHEDAUTHORS.COM
Add a link to your business or website if it provides a writers'
resource such as POD, self-publishing, agents, freeware or
shareware for writers, a writers' group, etc. This will provide
a valuable resource for writers, as well as drum up new business
for you. Just visit http://www.SelfPublishedAuthors.com and
click the link to the "Resources" on the home page. If you would
like to be added to an existing resource page or have an idea
for a new page, please send an email to Christina Wheeler at
contact@selfpublishedauthors.com

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7: PUBLICITY ARTICLE By Leeza Hernandez-Stelzer
From the Book Expo of America 2005
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Is attending the Book Expo of America worth the investment?

Let's see ...
There is much to be said about being at one of the biggest book
conferences in the nation.

The wealth of information contained under one roof, accessible
during a three-day period is bar none, priceless when comparing
to perhaps the cost of an airline ticket, two-night stay in a
hotel and a three-day pass.

This year's BEA took place at the Jacob Javitz Center in New
York City at the beginning of June where more than 35,000
visitors walked through its doors.

More than 2,000 publishers, printers, publicists, distributors,
designers, packagers, promoters, agents, press organizations and
authors spent the weekend negotiating deals, securing book
sales, purchasing foreign rights and signing up new authors.

"As a new author, it was imperative I was at the conference,"
said Jane Doherty, author of AWAKENING THE MYSTIC GIFT: The
Surprising Truth About What It Means To Be Psychic.
"I independently-published my book with my partner and we knew
we had to be there."

Doherty attended the 2004 BEA in Chicago as well as New York
this year to promote her book, and gained a British distribution
contract with Gazelle Books as a result on top of her U.S.
distribution deal with Mid-Point trade.

"It's extremely hard work if you are an exhibitor," Doherty
said, "but can be just as overwhelming if you attend as a
visitor, it's worth every penny though to attend."

There are plenty of ways to choose from to make an appearance at
the conference. The most affordable option is by visiting as an
author rather than exhibiting. Exhibiting is a great way to go
if you already have your books printed and are looking to be
picked up by distributors, book sellers, librarians, scouts and
foreign rights agents, but can be costly.

The cost for an Industry Professional three-day visitor's pass
for BEA 2006 at the Washington Convention Center, Washington,
D.C. is $145.

In 2006, the conference is expected to show off more than 2,000
exhibits, 500 authors and 80+ conference sessions. You'll see
all the latest titles across genres, meet the industry contacts
that can help you understand what you need to know for your
business and above all network with top industry professionals.

You will also receive the near-800-page book of complete
listings and contacts.

The sooner you have your pass, the sooner you will have access
to the exhibitor listing information which allows you to make
your contacts and set up appointments for the May 19 to May 21
event. Visit www.BookExpoAmerica.com for more information.

Educational programs are also available to those with passes,
as are other industry-related events tied in with BEA.

PMA, the Independent Book Publishers Marketing Association puts
together a Publishing University right before BEA which is a
series of speaking events where industry professionals and
successful independent publishers dedicate their expertise to
educating and helping other self-publishers who are trying to
break in to the publishing world.

For more information about becoming a PMA member, visit
www.pma-online.org.

The bonus of being a member of PMA and having published a book,
opens up an opportunity for you to have your book on display at
the PMA booth along with other independent publishers. It's a
fabulous way for your book to be seen by book vendors,
librarians and promoters without you having to do all of the
hard work in trying to get noticed yourself!

So, is attending the Book Expo of America worth the investment?
In one word - Absolutely!

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8: PRESS RELEASE: THE DAUGHTERS OF FREYA Email Mystery
by Michael Betcherman and David Diamond
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WORLDWIDE GROUP READ OF MYSTERY NOVEL IN EMAIL FORMAT

Beginning August 1, 2005, readers around the world will take
part in a Group Read of THE DAUGHTERS OF FREYA, a groundbreaking
mystery novel that is emailed to readers in installments over a
three week period.

The story is told through emails exchanged by the characters.
But instead of reading the emails in a book, they're delivered
straight to your inbox, 4-5 a day over the three weeks it takes
for the mystery to unfold. A 'real-time' email mystery delivered
straight to your inbox. You can't turn a page to find out what
happens next ... you have to wait for the next email to arrive.
What makes the Group Read even more unique is that readers will
be able to discuss the mystery as it unfolds in an online forum.

Readers who want to take part can purchase the mystery for only
US$4.99/Cdn.$5.99. A free preview, along with reviews and reader
testimonials is available on the website.
http://www.emailmystery.com

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9: PROMOTION ARTICLE By Francine Silverman
The Benefit of Book Reviews
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The 1500 subscribers to my bi-weekly ezine, Book Promotion
Newsletter (http://www.bookpromotionnewsletter.com), are welcome
to contribute articles, announcements, feedback, and queries.
One has questioned the value of book reviews.

A compendium of the best marketing strategies of 325 subscribers,
BOOK MARKETING FROM A-Z (Infinity Publishing 2005) is in
alphabetical order for ease of use, i.e, A for Advertising
through Z for Zero Promotion - when the book sells itself.
Since published in mid-March, the 400-page guide has garnered
20 glowing reviews.

How did I find these angels and are their reviews manna from
heaven?

Prior to publication, I began an on-line search for "book
reviewers." On Amazon, I searched to see who reviewed books of
the same genre and then "Googled" them. Some had websites so I
was able to email my pitch letter. To my amazement, almost all
were interested. In total, I collected 50 names of reviewers
from both the U.S. and abroad.

The advantage of writing a book in the writing/publishing genre
is that many reviewers are also authors and welcome the tips.
In fact, five reviewer/authors have since subscribed to my
newsletter!! Novelists and non-fiction writers on other subjects
are urged to find reviewers likely to review their genre.

Some good sites for finding reviewers are:

http://www.geocities.com/ladyjiraff/reviewers.html

Reviewers International Organization
http://www.rio-reviewers.com. Click "Our Members"

http://webhome.idirect.com/~krmason/promo.htm#Reviewsites

While rave reviews do not guarantee best sellers, they do have
legs.

Thus far, they've generated interviews, tele-seminars and
invitations. Charlene Austin, founder/moderator of Writing Road,
and founder/reviewer for Writers and Readers Network, featured
her review of my book in the Writing Road Newsletter.
http://home.earthlink.net/~clyons55 and on her website -
http://www.writersandreadersnetwork.com/html/bmfaz.html.
As a result, I was invited to be guest author in her chat room,
Saturday, April 30, 2005 at 9am PST and noon EST.
http://www.writersandreadersnetwork.com

Some review sites assign ratings to their reviews and authors
whose books are highly rated can use this honor as promotional
fodder. When Tami Brady's review at Blether http://blether.com
was first placed under "Latest Reviews," mine was the only book
to receive a 10/10 - A Blether Gold Award. This represents
"A truly exceptional read, the finest example of a genre, a book
in which the reviewer can find no fault, and which will usually
have universal appeal."

Liana Metal's review at http://lianametal.tripod.com was
subsequently accepted by Midwest Book Review (MBR) and featured
as part of the "Reviewers Recommend" column in the April 2005
issue of "Reviewer's Bookwatch," where it will remain for at
least 12 months. The review will also be included in "Book
Review Index" (an interactive CD-ROM series for corporate,
academic and public library systems).

In the interim, Shirley Johnson, senior reviewer at MBR, also
wrote a beautiful review to appear on the site in May. I asked
Jim Cox, its Editor-in-Chief, about the implications of two
reviews of a book on the same site. "It's been my observation
that the more reviews the better -- even when appearing in the
same publication or on the same website," he responded. "That's
because 1. different reviewers bring different qualities,
abilities, degrees of expertise, and experience levels to
assessing the same books; 2. readers will sometimes see one
review but not the other(s); 3. there's no such thing as too
much publicity."

Is there a magic number? Carolyn Howard-Johnson, author of
THE FRUGAL BOOK PROMOTER (Star Publish 2004), maintains that an
author is "branded" after seven reviews. "In terms of branding,
reviews are quite important," she says.

Francine Silverman is editor/publisher of Book Promotion
Newsletter, a bi-weekly ezine for authors of all genres,
http://www.bookpromotionnewsletter.com, and author of
BOOK MARKETING FROM A-Z (Infinity Publishing 2005), a
compendium of marketing strategies of 325 authors.
http://buybooksontheweb.com/description.asp?ISBN=0-7414-2431-2

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10: CLASSES & WORKSHOPS
------------------------------------------------------------

JUDY CULLINS TELECLASS MARATHON:
Use Speaking & Writing to Move your Business from OK to Booming
When: August 31 at 11AM-12:30PM PT (85 min.)
Cost: Complimentary
To register, email to mkgmarathon-signup@bookcoaching.com with
"Marathon Aug. 31" in subject line. First come, first serve.
We have room for 100 people.
http://www.bookcoaching.com/teleclasses.shtml

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11: COMMENTARY ARTICLE By Gerri D Smith
A Recipe For Success
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Desire is a tremendous force, and must be directed in the
right channels (to work).
- Florence Scovel Shinn

Take one cup of Desire,
Mix well with a heart full of Passion.
Shake in a tumbler of Willpower,
Add a full cup of Thought.
Stir in a full cup of Commitment.
Slowly add one heaping spoonful of Planning, Ideas,
Capital, and Fun.
Add to this a pinch of Faith (about the size of a mustard
seed), and stir all until well blended.
With lots of Action, you will soon start to see the results
of your Effort and Hard Work.

If your success doesn't come true the first time, start the
recipe over again - this time with more feeling. Discovering
what you need to do to make the recipe for success work, places
you at the threshold of where you wish to be. Listen to the
voice inside of you. Trust the source that comes from a Higher
Power. He knows all of your wishes, your dreams, your ideas,
and your plans for fulfilling them. You will be guided by the
wisdom of the ages.

To do this you must start from a new point of action. Get rid of
all doubt, confusion, and fear that prevents you from succeeding
and reaching your goals. Then you will no longer react to the
negative things in your life, and will live with a purpose, and
go forth with a confidence that increases with each successful
event. Then, many of the negative and disappointing events that
happen will have no affect on you or the choices you make.

Pay attention to the guidance you receive. Your inner ear will
lead you to the right choice and in the right direction. If it's
something you desire now, go for it. Fearing to make that
commitment will make you miss the opportunity - and it may just
be the opportunity of your lifetime. For the Recipe for Success
to work for you, you must really feel it and practice it daily.
Find something that you are committed to and make it happen.
If it's to invent the next cure for a stubborn disease; if it's
to build the next architectural empire; if it's to become more
wealthy then you can ever imagine, then take that deep desire
and do everything you can to make it happen.

Feel free to change the Recipe for Success in any way you wish.
It's yours to amend so that it fits your desires, your goals,
your dreams, your life. Make it important enough to change your
life. If you're in business become aware of how you conduct
yourself with your clients, associates, employees, your vendors
and suppliers. Measure their performance based on the way you
interact and/or react to them.

If your performance is negative and critical, change it. If it's
positive and uplifting, keep doing it. Try not to confuse or
frustrate others. Try not to let them confuse, frustrate or
anger you. Be aware of your feelings moment by moment. Do you
show anger? Doubt? Fear? Are you judgmental? How can you control
your thoughts to be positive and upbeat. Knowing how is the
first step to knowing yourself. This leads to empowerment -
and to success.

Can you do it? Can you actually take this step in faith?

Gerri D Smith publishes and hosts a Free inspirational
newsletter to motivate, support, and encourage you to discover
and experience the power of your own uniqueness. Individuals,
women business owners, and entrepreneurs are treated to a
bi-monthly newsletter filled with articles and resources that
unlock the doors to your business and personal success.
Be informed. You deserve to be successful and wealthy.
Sign up at: http://www.distinctivebusinesswomen.com
Or, send your correct email address to:
gerri@distinctivebusinesswomen.com?Subject=Subscribe
FREE Bonus Special Report just for signing up.
Fulfillment guaranteed or you may Cancel anytime.

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12: CLASSIFIED ADS
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LISTINGS:

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13: Subscriber Management / Contact Information
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