"Self Published Authors" Bi-Monthly Newsletter
Helping self-published authors promote and market their books
and share information and resources.
October 1, 2004 Volume 3: Issue 6
Dan Shaurette
editor@selfpublishedauthors.com
http://www.selfpublishedauthors.com
By Subscription Only! You are receiving this newsletter
because you requested a subscription. Unsubscribe instructions
are at the end of this newsletter.
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IN THIS ISSUE
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1. Editor's Notebook
2. Newsletter Submission Guidelines
3. Resource Links
4. Feature Article by Pamela S. Thibodeaux
5. Free Products, Services, Downloads
6. Publicity Article by Judy Cullins
7. Classes & Workshops
8. Professional Tips by Gerri D Smith
9. Announcements/Requests
10. Classified Ads
11. Subscribe/Unsubscribe Information
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1: EDITOR'S NOTEBOOK
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Welcome to the SelfPublishedAuthors.com newsletter for
October 2004. I would like to welcome those of you who are new
to the subscription, I hope you will enjoy this month's issue.
Thank you for visiting the website and subscribing to the
mailing list.
To the regulars out there, I'm glad to see you back for another
issue. This month we have three great articles, as well as more
valuable resource links.
If you have questions, comments, suggestions, or if you’d like
to contribute, be interviewed, add an event or have a request,
please reply to this email, or drop a line to me at:
editor@selfpublishedauthors.com
Thanks for reading and enjoy the issue!
Dan Shaurette
editor@selfpublishedauthors.com
http://www.ShauretteNet.com
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2: NEWSLETTER SUBMISSION GUIDELINES
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The newsletter for SelfPublishedAuthors.com is here to provide a
resource for all authors. Obviously, we want to help you
succeed in your writing, self-publishing efforts, and self-
promotion. I have received a few requests from fellow authors
asking what they can do to promote their books in the
newsletter.
I am always happy to help promote an author and their works in
the newsletter. That's what we're here for. That being said,
the best I can do is one of the following.
If you are interested in writing an article about your
experiences as a self-published author, I would be more than
happy to consider it for publication. If I publish the article,
I will give you space for a signature box that you could use to
promote yourself and your book.
If you would like to send me an ARC copy of your book, eBook
format preferred, I would be happy to review it and interview
you. The interview would most likely be what gets published in
the newsletter, but reviews of recommended books may also be
published. Please note, I have already been presented with some
works to read, so please query me first before sending your
books. I'd rather return a book than form a slush pile.
If you have a book signing coming up, we do try to list those
when they are timely. Remember our newsletter is published in
December, February, April, June, August, and October. If you
host a class or workshop, or have a website that promotes a
writer's resource, please let us know about it. All links about
such events are provided free of charge. Your name, location,
dates, and contact info. will be presented.
If instead you are just interested in placing an advertisement
in the newsletter for your book or website, you can read about
the rates on the website at
http://www.selfpublishedauthors.com/advertise.html -- they are
very fair (only $6 per newsletter issue for a five line ad.)
Advertising requests sent to me, however, will be forwarded on
to Christina Wheeler (contact@selfpublishedauthors.com), the
website and newsletter owner.
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3: RESOURCE LINKS
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RESOURCE CENTER at our own SelfPublishedAuthors.com website!
Add a link to your business or website if it provides a writers'
resource, such as POD, self-publishing, agents, freeware or
shareware for writers, a writers' group, etc. This will provide
a valuable source for writers, as well as drum up new business
for you. Visit SelfPublishedAuthors.com and click the link to
the "Resources" on the home page. If you would like to be added
to an existing resource page or have an idea for a new page,
please send an email to contact@selfpublishedauthors.com
http://www.SelfPublishedAuthors.com
INDEPENDENT PUBLISHERS COOPERATIVE - Group by M. LaVora Perry
The IPC is a coalition of writers, illustrators, photographers,
designers and others who independently publish written and
visual works. One does not have to be published to join this
group. Members retain full ownership of, and all profits from,
their individual companies.
http://groups.yahoo.com/group/Independent-Publishers-Cooperative
Have you used these services? Tell us about them, or recommend
another! Send an email to editor@selfpublishedauthors.com and
let us know.
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4: FEATURE ARTICLE by Pamela S. Thibodeaux
Simple Record Keeping and Tax Deductions for Writers
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So, you want to be a writer. Family encourage and support you.
Friends pat you on the back and say, "Great, maybe we'll see
your name on the NY Times Best Seller's List." People envy your
creativity not realizing that writing is hard work. Writing is
more than creating the Great American Novel. Writing is a
Business and a business requires record keeping and tax
preparation.
Many have already begun gathering information and getting things
in order. Most will wait until the last minute then be in a
panic. Don't be one of them, be PREPARED!
Unpublished or new writers may be thinking, "Oh, I'm not
published so I don't need to worry about that yet." Wrong.
IRS rules state that you can claim a tax loss for business
expenses even if you're unpublished.
Some will say that the rule applies for only up to 3 or 5 years,
and that you MUST show a profit otherwise it is considered a
hobby. Wrong! According to my tax advisor, the CPA's I've
talked to and those I've worked with, the rule states "as long
as you can prove you are actively pursuing a career in writing"
and as long as the expenses are considered "necessary business
expenses" they are deductible.
Besides, any writer that's been doing this for a while knows
that until you are way up there on the list, you won't be
showing a profit. Income, yes. Profit? No. Everything you get
out of your writing, you'll put right back into it for things
like advertising and promotion. And, yes, Advance Money is
considered income. If you use it to enhance, advance or promote
your work chances are every penny you spend may be tax
deductible.
Most writers will use a Schedule C or Profit and Loss statement
to file their business tax. This form is found in your 1040
forms and instructions book or from your local IRS office. You
can file a 1040 form with a Schedule C and still take standard
deductions in lieu of itemizing. Use your social security number
and your name unless writing under a pseudonym then it's your
name DBA (your pseudonym). The "Principal Business or
Professional Activity Code" (711510) is listed in your 1040 book
under the Performing Arts section.
How do you prove you're "actively pursuing a career in writing"
and what are "necessary business expenses"? Here are a few
examples:
1. Send letters to agents or editors. Keep a copy and staple
their reply to your copy. Postage is deductible as well as
return postage on your SASE. Do this via email? Print out a
copy of your email query and their response. Not ready to
submit yet? Send letters to prospective publishers requesting
submission guidelines. Remember Keep Copies for your records!
2. Buy writing-related books (Writers Market Guide or "how to"
books). These are all legitimate expenses. Office supplies
(paper, ink, envelopes, business cards, etc.) are also valid
expenditures. Have an office set up in your home for your
writing? You may be able to write off a portion of your rent or
house note and utility bills for the use of this room. Also, if
you make any long distance phone calls that are related to your
writing (critique partner, editor, agent, etc) these calls are
tax deductible as are Internet service fees if you're using the
Internet to develop your craft and/or promote yourself and your
work.
3. Join a writers group. Membership dues are tax deductible.
Gas mileage is tax deductible when you travel to meetings or
conferences even if your vehicle is normally used everyday.
Meals are also tax deductible as long as the meal was business
related.
4. Go to a writers conference. Conference fees, hotel expenses,
gas mileage and meals are all deductible expenses even for
unpublished writers.
5. Have a website? Any fees related to the creation,
development and maintenance of this website are tax deductible.
6. Take vacation with your family. Combine this with a little
networking by visiting the local writers group (if you know of
one). Visit the library, museum, or any other place that you
could claim as research. Talk to celebrities, authors and media
about your book even if it's not published. Collect business
cards as verification that this was a "working" vacation. One
other thing you might consider... do your children help you by
doing research, proof reading, or taking on extra chores so that
you have time to write? Their allowance may be deductible. You
can pay for contract labor up to $600 per year without providing
a 1099 and student income does not have to be reported along
with the parents income!
7. Pay a housekeeper or babysitter so that you have time to
write. All or part of this may be deductible.
**Be careful with these last two and ALWAYS check with your tax
consultant, but many of these are justifiable expenses even for
unpublished writers.**
8. Pay a CPA or Tax Consultant to do your taxes? Pay for an
evaluation or professional critique of your work? These are
considered professional fees and services and are tax
deductible.
When asked about paying the Temple Tax, Jesus replied, "render
unto Caesar what is Caesar's but render unto God what is God's."
Tithes and offerings off of your writing income may also be
deductible, if you itemize your 1040 or Schedule A deductions.
How do you keep track of all those expenses?
Spreadsheets and receipts. Keep receipts in a standard manila
envelope or organized by category in a pocket sized file folder.
Spreadsheets are easy to set up and easy to maintain. Most
programs like Windows come with a standard spreadsheet
application. One column (or page) for Income and one for
Expenses. What about all those formulas? Simple. Most spread-
sheets have an Auto Sum(?? feature for the addition of a column
or you can manually do this by using the formula =sum(cell+cell)
or =sum(cell:cell) for a range of cells. Need to subtract,
divide or multiply? Formula would be: =Sum(cell*cell) to
multiply; =sum(cell/cell) to divide; and =sum(cell-cell) to
subtract.
Published? Here are some additional items that can be written
off as expenses.
1. Promotional expenses (brochures, flyers, press kits, press
releases, etc. etc)
2. Books donated to libraries or given away for promotional
purposes (sent to Oprah, swapped with another author, donated
for fund raisers, etc) may be deducted at retail value.
3. Books bought for research.
4. Dry-cleaning those nice clothes you wear for speaking
engagements, book signings or other author appearances.
5. Postage and/or shipping fees for books sent to wholesalers,
retailers, readers, reviewers, etc.
6. Agent fees and commissions. Compare your royalty statement
against your 1099 (Miscellaneous Income Statement). If the
amount does not show royalties less agent fees and commissions
those are tax deductible!
Self-Published or E-published and have to buy copies of your
book to resale? Set up costs, cover art, and the charge for
producing (or buying) the books are tax deductible! Occupational
or Resale License fees are also deductible.
Remember, if it falls under "Necessary Business Expense" it is
deductible!
Worried about being audited? Don't. Be careful and be honest.
Claiming you bought a new boat to learn how to water-ski so that
you can write about water-skiing will not cut it, but nearly
everything else will fly; hence the value of good record
keeping.
It's never too early or too late to get organized for tax
season. Remember, tax laws change yearly. For more information
visit the IRS website @ www.irs.gov or call them toll free at:
800-829-3676 and request publications such as # 334 (Tax Guide
for Small Businesses and Individuals who use Schedule C or
C-EZ), #535 (Business Expense –this guide tells you what you can
and CANNOT deduct), and #552 (Record keeping for Individuals).
___
Pamela S. Thibodeaux is a member of Bayou Writers Group and
ACRW (American Christian Romance Writers). Her writing has been
tagged as "Inspirational with an Edge!" Visit Ms. Thibodeaux's
website @ http://www.pamelathibodeaux.com or email her at:
pthib-7@centurytel.net.
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5: FREE Products, Services, Downloads
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eMetaphor.com - New Online Writing Community
Free monthly magazine online and other resources, whether you
are looking to improve your writing skills, or pursue writing
as a career. Annual print subscriptions also for only $19.99.
http://www.emetaphor.com
Have you used these services? Tell us about them, or recommend
another! Send an email to editor@selfpublishedauthors.com and
let us know.
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6: PUBLICITY ARTICLE by Judy Cullins
Top Ten Reasons to Write Articles to Publicize your Business
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If you have spent time and money down the drain waiting for
"word of mouth" to kick in, or multiple hours on networking
meetings, or high-cost direct mail campaigns, you may want to
investigate this number one way to publicize your service.
Beginners welcome. And, once you learn the skills, you can
delegate it all to your office assistant.
Here's the Top Ten Reasons to Write Articles to Publicize your
Business:
1. It's totally free.
Once you subscribe to 5-10 opt-in ezines such as aabusiness-
subscribe@yahoogroups.com, aainet-subscribe@egroups.com, or
free-content-subscribe@yahoogroups.com, you can start submitting
your professionally edited articles that relate to your service
or products. For a list of many more ePublishers in all
categories, check out the "How to Market your Business Online"
eBook.
You will get many emails from other authors too, so make your
articles' email a separate one from your business account. This
number one free publicity will bring many targeted visitors to
your site where you present a link to information about your
coaching or other services.
2. You can reach from 10,000 to 500,000 of your targeted
audience each day that you submit an article.
These people subscribe to the opt-in ezines and surf the top
sites in their fields to get free information. When your
articles get published, you will be at the top of well-known
online small business people who provide a great service.
Remember Bill Gates prediction: After 2000, you either take your
business Online, or you won't have one.
3. You will spend far less time promoting Online than more
traditional ways.
When you spend your time each week writing a short article from
300-800 words (about an hour for each), you can then delegate
the submissions to your low-cost office computer assistant.
Total time promoting? Less than six hours a week.
This is the best money I spend because after the initial
submissions, my assistant's time to submit to ezines is less
than 10 minutes per time. And that's to 60 plus opt-in ezines.
Submitting to Web sites takes more time, maybe 10-15 minutes for
each site. We started submitting to 10 Web sites. Four years
later we submit to fifty-seven plus. To save time, we submit two
articles at once. Many sites carry over 100 of my articles.
The more, the merrier, because these not only put you in the top
ten sites through the search engines, but bring you many new
potential clients.
4. Submitting articles is 7 times as effective as any other
promotion because when you submit many articles, you become
known as an expert.
You may start with just two or three, but each week after
creating a new one with a different angle or audience, this
outstanding viral marketing technique will bring many new
opportunities because many of the people who read them will
contact you to publish on their site. See how the good word
spreads?
Submitting articles is part of the "Big Three Marketing
Machine." A special report that illustrates how you can succeed
far more than you dreamed of by coordinating your sales-driven
Web site, your articles, and your service and products.
5. You can raise your own ezine subscribers from 10-25 every
time you submit an article to multiple opt-in ezines.
If you submit four or five articles a month to 15 ezines, each
with about 1000 subscribers, you will reach 60,000 readers.
The beauty of this benefit is that your ezine and articles work
as a team, both catapulting your eventual sales successes. When
you put your free offer for your ezine in your signature file
that accompanies each article you send out, online lookers
become online buyers eventually.
After reading six or seven of your ezines, your targeted
audience who came to you through these articles, trusts you
more, believes in you, and finally becomes a client or customer.
6. You reach your targeted audience for your service.
Let's say you are a career coach. You write articles that relate
to that topic. You send them to the best 15 opt-in ezines each
week (i.e. business). People subscribe to these because they
want and need your information. That's far better than buying
emails because this is your, targeted audience--wanting what you
have to offer. They will be far more likely to make more contact
with you.
7. You become a household name and add valuable content to your
web site.
Once thousands of people have read your articles, they will
share your information with their friends and associates -- all
with Web sites that need new information every week. It's a sad
Web site that doesn't keep adding new content each week or so.
People won't come back and visit without this incentive.
Once you start hearing from people all over the world who want
to know more about your service, you can become an international
name.
It's not who you know. It's who knows you. The Internet changes
your promotion game in ways you'll appreciate, because you will
not have to spend much time or money promoting.
8. You can promote straight from your home or office.
Right now, I'm looking out my office window to trees, birds and
sunny skies. Yes, it's San Diego. You too can enjoy promotion
more because you don't have to go out to sell or tell.
With just a little training on how to write online articles fast
and powerful, you'll be creating them like you would a new
recipe. Your creativity will expand, and you'll feel good you
promote the easy, fun way.
Adapt my 2004 motto "If it isn't easy and fun, I just won't do
it." Why should promotion be such a struggle? It's natural to
share about our service, but it's easier when we are relaxed in
our own setting. Sure, phone conversations and networking are
fun, but not nearly as productive for the time and money spent
as writing and submitting articles are.
9. This number one promotion technique is viral marketing at its
best.
In the beginning weeks almost four years ago, all ten of my
articles got published. Friendly people from all over emailed me
asking for permission to use my articles on their sites or in
their ezines. Thrilled, I kept track of their email address
after asking permission to send my new articles straight to
their email door. They opted into my ePublishing email group,
which grew from the initial 10 to over 150 names. Now, all of
these people receive my newest, fresh articles each week, and
they in turn, send them to others who like my subject area of
writing books, sales letters, and articles.
Still # one on Google, and I am a one-person business among the
publishing greats. That proves you don't have to spend a lot of
time, money, or be a big company to promote exponentially and
reap the benefits. Being listed on 4180 other sites grew from
being on 900 three years ago.
The amazing thing is I'm a non-techie, who started in fear of
the net, yet with the help of a few mentors, books and tele-
classes, figured out how to play and succeed. You can too.
10. Just the key words you use in your article titles and copy
can put you in the top 10 Web sites in your field.
When my Web master wanted me to use Overture or Google to buy
key words to optimize my Web site's position, I wondered why?
It all happened naturally after others published my articles,
and I listed them with autoresponders on my Web site. So,
remember, this natural promotion method works, even for non-
writers because the articles don't have to be complex or
grammatically perfect.
This list could go on, because as one person sees your articles,
they make offers you can't refuse. You will get published in
other author's books such as in the shameless promoter, Debbie
Allen's new Online Promotion book, you'll get offers for email
and radio interviews, offers from print magazines, get new tele-
class guest appearances, and even get asked to contribute a
column on related sites.
Writing and submitting articles is the friendliest way I know of
promoting Online. When you are ready, give it a chance.
___
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "How to Market your Business on the Internet"
Special: "How to Market your Books and Business Online with
Articles" - Teleclass OCT. 28 & NOV. 11, 5PM PT / 8PM ET
www.bookcoaching.com/teleclasses.shtml
FREE "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com/opt-in.shtml - mailto:Judy@bookcoaching.com
Orders: 866/200-9743 -- Ph: 619/466-0622
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7: CLASSES & WORKSHOPS
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WRITERS ONLINE WORKSHOPS - From the publisher of WRITER'S DIGEST
You don't need special software or hardware to participate!
There are no scheduled class times, take at any time. Check out
the FREE class demo, and sign up for our FREE newsletter for
class updates and news from the writing world.
http://www.writersonlineworkshops.com
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8: PROFESSIONAL TIPS by Gerri D Smith
Test Your Professional Behavior
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"Professionalism is a skill that must be practiced to be
mastered; it does not need to be explained to yourself or others
– it just is."
It's natural not to be understood all the time, and it's natural
for you to not understand others all the time. When you set
yourself up to understand everything that's said or done to you,
most of the time you will be disappointed. There isn't any way
you can accurately predict and interpret another person's words,
feelings and emotions, or their deepest thoughts, simply because
no two people think alike.
Learn to overlook some things that you don't fully understand.
For instance, when you interact with someone whose attitude or
behavior is irritating to you, learn to ignore the behavior. If
the action toward you is not harmful, then ignore it. Then you
won't become a victim of the unpleasant behavior. Or, if you
choose to, and can handle the conflict, you can seek an
explanation from the person whose behavior is distasteful
to you.
Also, you can test your professionalism when placed in an
unpleasant or an offensive situation by either walking away or,
quietly commanding yourself to smile. This deflects the hurt,
and erases the need to feel that you've been treated unfairly.
This is a good test to practice and master.
In many business transactions, there may be times when you won't
approve of a customer's behavior or language. Most of the time,
the rude behavior has nothing to do with you. So, you can
disregard it. Otherwise, you'll see your emotional strings
getting pulled every time someone does or says something you
dislike.
Observe your own behavior as you interact with others. Make
certain you are not guilty of any of the unprofessional habits
listed below:
* ARGUING – Disagreeing; quarrelling, or being in conflict with
another. Arguments begin when there is a misunderstanding.
Whenever your words or actions cause another to experience
feelings of embarrassment or humiliation, or when you
participate in an argument that leads to the other person being
treated unfairly, you are acting in an unprofessional manner.
Arguments are not normal behaviors. They are self-defeating
attitudes that may effect your blood pressure and elevate your
stress level. Arguments tend to upset both participants. Instead
of arguing, try to help and/or support the other person's view.
Agree to disagree – you keep your opinion, and let the other
person keep theirs.
* LYING – Being deceitful, dishonest, and insincere. How many
people do you know who tell the truth all of the time and at all
costs? Take a look at yourself, your associates, your family,
and anyone you interact with – even your not-so-favorite people.
In some situations, this unprofessional behavior may be very
narrowly defined and may depend upon the circumstances.
In some cases, it makes sense to avoid lying when you know that
the truth will be damaging. You must then evaluate your
principles. Are your values more important than the person
you're helping? However, when your words are meant to conceal
the truth, or to destroy relationships, or another's character,
it is not a professional behavior.
* DOMINEERING –A feeling of superiority, overbearing, forceful,
or showing offensive behavior toward others. Developing a need
to dominate or to be accepted based upon your own self-
importance is another self-defeating attitude. Professional
behavior is never having a need to prove that you are superior
to anyone else.
Whenever you depend upon the attention of others, or when you
develop a need to be noticed, you set yourself up for constant
gratification and expectation for approval. How long could you
expect someone else to cater to your wishes, without the other
person losing her/his own self-worth?
* EXAGGERATING – Overstating; embellishing the truth, or
inflating the truth. Nothing is more sacred than the integrity
of your own mind. There is only one you. Know that you are
unique – but flaunting it to the point of rubbing someone
else's nose in it is not a sign of professionalism.
* JUDGING – A way of comparing yourself to others. You are
guilty of sitting in judgment of others when you take on any of
the following positions:
1. "I'm more attractive than others."
2 "My accomplishments and goals are more important than yours."
3. "My business is better than the one down the street."
4. "I can do _________ (fill in the blank) better than the next
person."
5. My house is bigger, better, and cost more money than my
neighbor, etc.
When your way of thinking is based on your opinion and is not
based on fact or the truth, the behavior is unprofessional.
Look closely at yourself and your own aspirations, then learn to
appreciate the fact that your life need not be built upon
comparing yourself to others, exaggerating and/or lying to
others, or feeling that you're superior. Instead, with your
built-in spiritual nature, make your life one that is pleasing
to others, fulfilling to yourself, and – exceedingly
professional.
___
Gerri D Smith publishes and hosts multiple online Gateways to
inspire, encourage, and support individuals, small business
owners, entrepreneurs. A business resource creating ways for
you to unlock the doors to success and financial goals with
Contests, Cash Prizes, and more. Free Monthly Newsletter.
For details, visit: http://www.distinctivebusinesswomen.com
Or, email your correct email address to:
distinctive2002@excite.com?Subject=Subscribe
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9: ANNOUNCEMENTS/REQUESTS
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Peter Bowerman’s, THE WELL-FED WRITER: BACK FOR SECONDS, the
sequel to his award-winning how-to on lucrative commercial
freelancing is now available in stores. If you order from his
website, it will be shipped free in the U.S. plus free bonuses
for purchasing it OR his first book, THE WELL-FED WRITER.
http://www.wellfedwriter.com/new/books.shtml
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10: CLASSIFIED ADS
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LISTINGS:
ADD YOUR BOOK LISTING & AUTHOR BIO:
This is a marketing feature you don’t want to miss:
http://www.selfpublishedauthors.com/add.html
WRITE, PUBLISH, AND PROMOTE YOUR PRINT OR EBOOK ONLINE
To receive the monthly FREE "The Book Coach Says..."
or "Business Tip of the Month" eZines by Judy Cullins,
20-year book and internet marketing coach, go to
http://www.bookcoaching.com/opt-in.shtml
Dan Poynter says, "It's totally worth your time."
SHAURETTENET: The Home Page of Dan Shaurette
- His Novel, LILITH'S LOVE - http://www.Liliths-Love.com
- The Shaurette Gazette - http://www.ShauretteNet.com/gazette
- The Lurkers' Domain (creative writing forum) - http://lurk.us
All this and more at: http://www.ShauretteNet.com
YOUR ADVERTISEMENT COULD BE HERE!
Contact Christina Wheeler for more information:
contact@selfpublishedauthors.com
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11: Subscriber Management / Contact Information
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© 2002-2004 Self Published Authors All Rights Reserved
http://www.selfpublishedauthors.com
Archived issues of this newsletter can be found at
http://www.selfpublishedauthors.com/newsletter.html
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Self-Published Authors
616 Jolly Place
Victoria, BC
Canada V8Z 6S1
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